Advertising & IMC: Principles and Practice, 10th Edition

Advertising & IMC: Principles and Practice, 10th Edition

by Sandra Moriarty
  • List Price: $307.60
  • ISBN-10: 0133506886
  • ISBN-13: 9780133506884
  • Edition: 10th
  • Type: Hardcover
  • Publisher: Pearson

About The Book

For introductory courses in advertising.   An accessible, well-written, and student-friendly approach to advertising.   Advertising tracks the... Read more

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