Consumer Behavior Plus MyMarketingLab with Pearson Etext -- Access Card Package

by Leon G. Schiffman
  • List Price: N/A
  • ISBN-10: 0133131033
  • ISBN-13: 9780133131031
  • Edition: 11st
  • Type: Hardcover
  • Publisher: Prentice Hall

About The Book

This textbook explores how the examination and application of consumer behaviour is central to the planning, development, and implementation of... Read more

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