Introduction to Marketing Communications: An Integrated Approach

Introduction to Marketing Communications: An Integrated Approach

by John Burnett
  • List Price: $130.00
  • ISBN-10: 0132690853
  • ISBN-13: 9780132690850
  • Edition: US Ed
  • Type: Hardcover
  • Publisher: Pearson College Div

About The Book

The goal is to present the wide range of communication messages and the sources that produce them and then show how they can be used for maximum... Read more

FINDING THE BEST PRICES

Related Books

The IMC Handbook
  • Year: 2008
  • Edition:
  • Publisher: Racom Communications
  • Type: Paperback
  • ISBN13: 9781933199092
  • ISBN: 1933199091