Introduction to Marketing Communications: An Integrated Approach

Introduction to Marketing Communications: An Integrated Approach

by Sandra Moriarty
  • List Price: $125.00
  • ISBN-10: 0132690853
  • ISBN-13: 9780132690850
  • Edition: US ed
  • Type: Hardcover
  • Publisher: Prentice Hall

About The Book

For introductory courses in marketing communications, advertising and promotions. This book focuses on the wide range of areas included in marketing... Read more

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