Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition

Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition

by Kevin Lane Keller
  • List Price: $279.99
  • ISBN-10: 0132664259
  • ISBN-13: 9780132664257
  • Edition: 4th
  • Type: Hardcover
  • Publisher: Pearson

About The Book

Create profitable brand strategies by building, measuring, and managing brand equity Kevin Lane Keller is recognized as one of the international... Read more

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