Integrated Advertising, Promotion, and Marketing Communications
by Clow, Kenneth E.- List Price: $210.00
- ISBN-10: 0132538962
- ISBN-13: 9780132538961
- Edition: 5th
- Type: Paperback
- Publisher: Pearson College Div
About The Book
Examine advertising and promotions through the lens of integrated marketing communications. The carefully integrated approach of this text blends... Read more
FINDING THE BEST PRICES
Related Books
- Year: -0001
- Edition: 6th
- Publisher: Cengage Learning
- Type: Paperback
- ISBN13: 9780495567646
- ISBN: 0495567647
- Year: 2011
- Edition: Tenth
- Publisher: Bedford/St. Martin's
- Type: Paperback
- ISBN13: 9780312618117
- ISBN: 0312618115
- Year: 2008
- Edition: 7th
- Publisher: McGraw-Hill Humanities/Social Sciences/L
- Type: Paperback
- ISBN13: 9780073385020
- ISBN: 0073385026
