Advertising Research: Theory and Practice

Advertising Research: Theory and Practice

by Joel J. Davis
  • List Price: $171.80
  • ISBN-10: 0132128322
  • ISBN-13: 9780132128322
  • Edition: 2nd
  • Type: Textbook Binding
  • Publisher: Prentice Hall

About The Book

Discover how to design and use advertising research. In order to become a successful advertising professional, it’s important to understand the... Read more

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