Consumer Behavior and Managerial Decision Making (2nd Edition)

Consumer Behavior and Managerial Decision Making (2nd Edition)

by Frank R Kardes
  • List Price: $177.33
  • ISBN-10: 0130916021
  • ISBN-13: 9780130916020
  • Edition: 2nd
  • Type: Hardcover
  • Publisher: Prentice Hall

About The Book

This scientific, sophisticated, yet readable book approaches the subject of consumer behavior by using a rigorous scientific orientation, and... Read more

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