Consumer Behavior: An Applied Approach

Consumer Behavior: An Applied Approach

by Nessim Hanna
  • List Price: $128.00
  • ISBN-10: 0130895024
  • ISBN-13: 9780130895028
  • Edition: 1st
  • Type: Hardcover
  • Publisher: Prentice Hall

About The Book

A text designed to involve students. Early chapters introduce key concepts in consumer behavior and consumer research. Later chapters deal with... Read more

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