Consumer Behavior: A Framework

Consumer Behavior: A Framework

by John C. Mowen
  • List Price: $80.00
  • ISBN-10: 0130169722
  • ISBN-13: 9780130169723
  • Edition: 1st
  • Type: Paperback
  • Publisher: Prentice Hall

About The Book

For undergraduate and MBA-level courses in consumer behavior. A slimmed down and thoroughly revised version of Mowen and Minor's Consumer Behavior.... Read more

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