Marketing Management: An Asian Perspective (2nd Edition)

Marketing Management: An Asian Perspective (2nd Edition)

by Philip Kotler
  • List Price: $74.00
  • ISBN-10: 0130109800
  • ISBN-13: 9780130109804
  • Edition: 2nd
  • Type: Paperback
  • Publisher: Prentice Hall

About The Book

The book discusses the Asian economic crisis and its impact on marketing activities in the region. This second edition captures the new challenges for... Read more

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