Advertising and Promotion: An Integrated Marketing Communications Perspective, 10th Edition

Advertising and Promotion: An Integrated Marketing Communications Perspective, 10th Edition

by George E. Belch
  • List Price: $180.22
  • ISBN-10: 0078028973
  • ISBN-13: 9780078028977
  • Edition: 10th
  • Type: Hardcover
  • Publisher: McGraw-Hill

About The Book

In this 10th edition, Belch/Belch introduces students to the fast-changing field of advertising and promotion. While advertising is its primary focus,... Read more

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