Marketing Strategy: A Decision-Focused Approach

Marketing Strategy: A Decision-Focused Approach

by Orville C Walker
  • List Price: $142.20
  • ISBN-10: 0078028949
  • ISBN-13: 9780078028946
  • Edition: 8th
  • Type: Paperback
  • Publisher: McGraw-Hill Education

About The Book

Marketing Strategy, 8e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of... Read more

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