International Marketing (Irwin Marketing)

International Marketing (Irwin Marketing)

by Philip R. Cateora
  • List Price: $94.49
  • ISBN-10: 9780077842161
  • ISBN-13: 9780077842161
  • Edition: 17th
  • Type: Hardcover
  • Publisher: McGraw-Hill Education

About The Book

Pioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 17th edition of International Marketing with their well-rounded... Read more

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