Principles of Services Marketing (UK Higher Education Business Marketing)

Principles of Services Marketing (UK Higher Education Business Marketing)

by Professor Adrian Palmer
  • List Price: $78.25
  • ISBN-10: 0077152344
  • ISBN-13: 9780077152345
  • Edition: UK ed.
  • Type: Paperback
  • Publisher: McGraw-Hill Higher Education

About The Book

Now in its seventh edition, Principles of Services Marketing has been revised and updated throughout to reflect the most recent developments in this... Read more

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