Direct Marketing: An Integrated Approach (MCGRAW HILL/IRWIN SERIES IN MARKETING)

Direct Marketing: An Integrated Approach (MCGRAW HILL/IRWIN SERIES IN MARKETING)

by William J., Ph.D. McDonald
  • List Price: $172.20
  • ISBN-10: 0075617439
  • ISBN-13: 9780075617433
  • Edition: Har/Dis
  • Type: Hardcover
  • Publisher: Richard d Irwin

About The Book

This is a text with cases appropriate for a course called database marketing or direct marketing. The author's own case analysis software titled The... Read more

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