Contemporary Advertising

Contemporary Advertising

by William Arens
  • List Price: $216.75
  • ISBN-10: 0073529915
  • ISBN-13: 9780073529912
  • Edition: 11st
  • Type: Hardcover
  • Publisher: McGraw-Hill/Irwin

About The Book

Contemporary Advertising, 11/e, is one of the best-selling advertising texts in this field. Known as the “coffee table book” for Advertising, it is... Read more

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