Analysis for Marketing Planning

Analysis for Marketing Planning

by Donald R. Lehmann
  • List Price: $251.10
  • ISBN-10: 0073529842
  • ISBN-13: 9780073529844
  • Edition: 7th
  • Type: Paperback
  • Publisher: McGraw-Hill Education

About The Book

Analysis for Marketing Planning, 7/e by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core... Read more

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