Contemporary Advertising

Contemporary Advertising

by Arens, William
  • List Price: $203.13
  • ISBN-10: 0073381071
  • ISBN-13: 9780073381077
  • Edition: 12nd
  • Type: Hardcover
  • Publisher: McGraw-Hill/Irwin

About The Book

Contemporary Advertising, 12/e is one of the best-selling advertising texts in this field. Known as the "coffee table book" for Advertising, it is known... Read more

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