Global Marketing: Foreign Entry, Local Marketing, and Global Management
by Johansson, Johny- List Price: $229.33
- ISBN-10: 0073381012
- ISBN-13: 9780073381015
- Edition: 5th
- Type: Hardcover
- Publisher: McGraw-Hill/Irwin
About The Book
Johansson’s Global Marketing, 5/e utilizes a three-pronged framework to organize the discussion of how to conduct global business: Foreign Entry,... Read more
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