Essentials of Contemporary Advertising

Essentials of Contemporary Advertising

by William Arens
  • List Price: $55.67
  • ISBN-10: 0073380970
  • ISBN-13: 9780073380971
  • Edition: 2nd
  • Type: Paperback
  • Publisher: McGraw-Hill/Irwin

About The Book

Essentials of Contemporary Advertising, 2/e by William Arens and David Schaefer explores the core principles that drive advertising, using a lively... Read more

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