Essentials of Contemporary Advertising

Essentials of Contemporary Advertising

by William Arens
  • List Price: $55.67
  • ISBN-10: 0073380970
  • ISBN-13: 9780073380971
  • Edition: 2nd
  • Type: Paperback
  • Publisher: McGraw-Hill/Irwin

About The Book

Essentials of Contemporary Advertising, 2/e by William Arens and David Schaefer explores the core principles that drive advertising, using a lively... Read more

FINDING THE BEST PRICES

Related Books

The Audience, The Message, The Speaker
  • Year: -0001
  • Edition: 8th
  • Publisher: McGraw-Hill Humanities/Social Sciences/L
  • Type: Paperback
  • ISBN13: 9780073385044
  • ISBN: 0073385042
Running for Office: The Strategies, Techniques and...
  • Year: 2002
  • Edition: First Edition
  • Publisher: M. Evans & Company
  • Type: Hardcover
  • ISBN13: 9781590770108
  • ISBN: 1590770102
Cases in Public Relations Management
  • Year: 2010
  • Edition: 1st
  • Publisher: Routledge
  • Type: Paperback
  • ISBN13: 9780415878937
  • ISBN: 0415878934