Strategic Marketing: An Applied Approach

Strategic Marketing: An Applied Approach

by Karel Jan Alsem
  • List Price: $108.50
  • ISBN-10: 0073025860
  • ISBN-13: 9780073025865
  • Edition: 1st
  • Type: Hardcover
  • Publisher: McGraw-Hill/Irwin

About The Book

Strategic Marketing employs the most detailed step-by-step approach available to illustrate the entire process of building a successful marketing plan.... Read more

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