Services Marketing (4th Edition)

Services Marketing (4th Edition)

by Valarie A. Zeithaml
  • List Price: $190.31
  • ISBN-10: 0072961945
  • ISBN-13: 9780072961942
  • Edition: 4th
  • Type: Hardcover
  • Publisher: McGraw-Hill/Irwin

About The Book

Services Marketing, 4/e, by Zeithaml and Bitner provides a comprehensive review and analysis of services marketing issues, practice, and strategy.... Read more

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