Services Marketing (4th Edition)
by Valarie A. Zeithaml- List Price: $190.31
- ISBN-10: 0072961945
- ISBN-13: 9780072961942
- Edition: 4th
- Type: Hardcover
- Publisher: McGraw-Hill/Irwin
About The Book
Services Marketing, 4/e, by Zeithaml and Bitner provides a comprehensive review and analysis of services marketing issues, practice, and strategy.... Read more
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