Basic Marketing, 14/e: Package #1: Text, Student CD, PowerWeb & Apps 2003-2004

Basic Marketing, 14/e: Package #1: Text, Student CD, PowerWeb & Apps 2003-2004

by Jr., William D. Perreault
  • List Price: $121.56
  • ISBN-10: 0072941820
  • ISBN-13: 9780072941821
  • Edition: 14th
  • Type: Hardcover
  • Publisher: McGraw-Hill/Irwin

About The Book

"Basic Marketing, 17/e" builds on the foundation pillars of previous editions - the four Ps framework, managerial orientation, and strategy planning... Read more

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