Basic Marketing, 14/e: Package #1: Text, Student CD, PowerWeb & Apps 2003-2004

Basic Marketing, 14/e: Package #1: Text, Student CD, PowerWeb & Apps 2003-2004

by Jr., William D. Perreault
  • List Price: $121.56
  • ISBN-10: 0072941820
  • ISBN-13: 9780072941821
  • Edition: 14th
  • Type: Hardcover
  • Publisher: McGraw-Hill/Irwin

About The Book

"Basic Marketing, 17/e" builds on the foundation pillars of previous editions - the four Ps framework, managerial orientation, and strategy planning... Read more

FINDING THE BEST PRICES

Related Books

Theoretical Perspectives on College Students (2nd Edition)
  • Year: 2003
  • Edition: 2nd
  • Publisher: Pearson Learning Solutions
  • Type: Paperback
  • ISBN13: 9780536729606
  • ISBN: 0536729603
Changing Student Attendance Patterns: Challenges for...
  • Year: 2003
  • Edition: 1st
  • Publisher: Jossey-Bass
  • Type: Paperback
  • ISBN13: 9780787968601
  • ISBN: 0787968609
The Leadership Challenge, 4th Edition
  • Year: 2007
  • Edition: 4th
  • Publisher: Jossey-Bass
  • Type: Hardcover
  • ISBN13: 9780787984915
  • ISBN: 0787984914