Marketing Strategy:  A Decision-Focused Approach

Marketing Strategy: A Decision-Focused Approach

by Orville C Walker
  • List Price: $87.18
  • ISBN-10: 0072553936
  • ISBN-13: 9780072553932
  • Edition: 4th
  • Type: Paperback
  • Publisher: McGraw-Hill/Irwin

About The Book

Marketing Strategy, by Walker, Boyd, new co-author Mullins, and Larreche, is a flexible, short, paper-back text which can be used on its own or packaged... Read more

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