Consumers

Consumers

by Eric J Arnould
  • List Price: $159.75
  • ISBN-10: 0072537140
  • ISBN-13: 9780072537147
  • Edition: 2nd
  • Type: Hardcover
  • Publisher: McGraw-Hill/Irwin

About The Book

Consumers, 2/e, by Arnould, Price and Zinkhan, analyses how and why consumers purchase and consume the way they do. It outlines both the individual and... Read more

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