Taking Sides: Clashing Views on Controversial Issues in Marketing

Taking Sides: Clashing Views on Controversial Issues in Marketing

by Bart Macchiette
  • List Price: $33.00
  • ISBN-10: 0072384492
  • ISBN-13: 9780072384499
  • Edition: 1st
  • Type: Paperback
  • Publisher: McGraw-Hill/Dushkin

About The Book

This debate style reader is designed to introduce students to controversies in marketing. The readings, which represent the arguments of leading... Read more

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