The Patron Way: From Fantasy to Fortune - Lessons on Taking Any Business From Idea to Iconic Brand

The Patron Way: From Fantasy to Fortune - Lessons on Taking Any Business From Idea to Iconic Brand

by Ilana Edelstein
  • List Price: $32.00
  • ISBN-10: 0071817646
  • ISBN-13: 9780071817646
  • Edition: 1st
  • Type: Hardcover
  • Publisher: McGraw-Hill Education

About The Book

The never-before-told story of Patrón Tequila--the brand that revolutionized an industry How a billion-dollar business ascended from a forgotten dusty... Read more

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