IMC, the Next Generation Five Steps for Delivering Value and Measuring Returns Using Marketing Communication
by Schultz, Don- List Price: $59.00
- ISBN-10: 0071416625
- ISBN-13: 9780071416627
- Edition: 1st
- Type: Hardcover
- Publisher: McGraw Hill
About The Book
Strategies for binding customers to an organization--by determining the information they want and giving it to them In 1993, Don Schultz showed... Read more
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