The Brand Mindset: Five Essential Strategies for Building Brand Advantage Throughout Your Company

The Brand Mindset: Five Essential Strategies for Building Brand Advantage Throughout Your Company

by Duane E. Knapp
  • List Price: $36.00
  • ISBN-10: 007134795X
  • ISBN-13: 9780071347952
  • Edition: 1st
  • Type: Hardcover
  • Publisher: McGraw-Hill Education

About The Book

How Starbucks became Starbucks and other secrets of branding success. Aimed at managers, nt just marketers, a famed consultant presents a powerful... Read more

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