Marketing Strategy: A Decision-focused Approach

Marketing Strategy: A Decision-focused Approach

by Orville C. Walker
  • List Price: N/A
  • ISBN-10: 0071263918
  • ISBN-13: 9780071263917
  • Edition: 6th
  • Type: Paperback
  • Publisher: McGraw Hill Higher Education

About The Book

"Marketing Strategy, 6/E" is a flexible, short, paper-back text which can be used on its own or packaged with a case book. It covers the concepts and... Read more

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