Introduction to Advertising and Promotion: An Integrated Marketing Communications Perspective

Introduction to Advertising and Promotion: An Integrated Marketing Communications Perspective

by George E. Belch
  • List Price: N/A
  • ISBN-10: 0071160884
  • ISBN-13: 9780071160889
  • Edition: 2nd
  • Type: Paperback
  • Publisher: McGraw-Hill Inc.,US

About The Book

As the field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies, marketers... Read more

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