Advertising Communications and Promotion Management

Advertising Communications and Promotion Management

by John R. Rossiter
  • List Price: $114.00
  • ISBN-10: 007053943X
  • ISBN-13: 9780070539433
  • Edition: 2nd
  • Type: Hardcover
  • Publisher: McGraw-Hill Companies

About The Book

This edition places emphasis on the integrated market communications revolution and reflects the integration of mainstream advertising with corporate... Read more

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