Marketing Management: Strategies and Programs (Mcgraw Hill Series in Marketing)

Marketing Management: Strategies and Programs (Mcgraw Hill Series in Marketing)

by Joseph P. Guiltinan
  • List Price: $98.70
  • ISBN-10: 0070489718
  • ISBN-13: 9780070489714
  • Edition: 5th
  • Type: Hardcover
  • Publisher: Mcgraw-Hill College

About The Book

The text emphasizes fundamental processes to help students develop the ability to apply marketing theories and concepts to decision-making situations.... Read more

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