Marketing Strategy: A Decision-Focused Approach

Marketing Strategy: A Decision-Focused Approach

by Orville C., Jr. Walker
  • List Price: $77.75
  • ISBN-10: 0070171467
  • ISBN-13: 9780070171466
  • Edition: 7th
  • Type: Paperback
  • Publisher: McGraw-Hill Higher Education

About The Book

"Marketing Strategy, 7/e" is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of... Read more

FINDING THE BEST PRICES

Related Books

SPIN Selling
  • Year: 1988
  • Edition: 1st
  • Publisher: McGraw-Hill
  • Type: Hardcover
  • ISBN13: 9780070511132
  • ISBN: 0070511136
Marketing Channels: A Management View
  • Year: 2003
  • Edition: 7th
  • Publisher: Cengage Learning
  • Type: Hardcover
  • ISBN13: 9780324186932
  • ISBN: 0324186932
Strategic Marketing Problems: Cases and Comments (12th...
  • Year: 2009
  • Edition: 12nd
  • Publisher: Prentice Hall
  • Type: Hardcover
  • ISBN13: 9780136107064
  • ISBN: 0136107060