Odyssey: Pepsi to Apple : A Journey of Adventure, Ideas, and the Future

Odyssey: Pepsi to Apple : A Journey of Adventure, Ideas, and the Future

by John Sculley
  • List Price: $21.95
  • ISBN-10: 0060157801
  • ISBN-13: 9780060157807
  • Edition: 1st
  • Type: Hardcover
  • Publisher: Harpercollins

About The Book

John Sculley reveals the key events and marketing techniques that catapulted him from being head of Pepsi-Cola to the leader of the most innovative... Read more

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