Essentials of Services Marketing: Concepts, Strategies and Cases

Essentials of Services Marketing: Concepts, Strategies and Cases

by K. Douglas Hoffman
  • List Price: $224.95
  • ISBN-10: 0030288924
  • ISBN-13: 9780030288920
  • Edition: 2nd
  • Type: Hardcover
  • Publisher: South-Western College Pub

About The Book

The primary objective of Essentials of Services Marketing: Concepts, Strategies Cases, 2e is to provide materials that not only introduce the student to... Read more

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