Principles of Marketing

Principles of Marketing

by Joel R. Evans
  • List Price: $74.00
  • ISBN-10: 0023343400
  • ISBN-13: 9780023343407
  • Edition: 2nd
  • Type: Hardcover
  • Publisher: Macmillan Coll Div

About The Book

Covering the core topics of marketing, this study integrates coverage of international, ethical and societal issues with computer exercises and a... Read more

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