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Public Relations Cases

Public Relations Cases

by Jerry A. Hendrix
  • List Price:
  • $171.95
Edition:
9th
ISBN13:
9781111344429
ISBN:
1111344426
Publisher:
Cengage Learning
Type:
Paperback

About The Book

Primarily using Public Relations Society of America award-winning cases, PUBLIC RELATIONS CASES, Ninth Edition, presents a clear theoretical grounding... Read more

in the major areas of public relations. Using the ROPE process model (Research, Objectives, Programming, and Evaluation), the authors keep students focused on the strategic elements of exemplary communications campaigns. The case studies provide glimpses into best practices for public relations campaigns as recognized by professionals in the field. The cases all use a strategic communications model, where clearly defined objectives are based on sound research and good audience analysis, followed by creative tactics that are evaluated for their effectiveness.

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Colleges & Classes Using This Book in the Past

Fall 2012

  • PREL 482 (Southern Adventist University)
  • FTV 470 (Chapman University)
  • 7600 404 (University of Akron)
  • PUR 4600 (University of West Florida)
  • JOUR 4240 (University of Nebraska - Omaha)
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  • COM 374 (University of North Alabama)
  • COM 471L (Marist College)
  • PREL 3355 (University of Texas (Arlington))
  • COMM 354 (University of Maryland)
  • COPA 3522 (Seton Hall University)
  • COMM 394 (Harding University)
  • JOMC 431 (University of North Carolina at Chapel Hill)
  • APR 347 (Spring Arbor University)
  • CAPR 4951 (Ohio Northern University)
  • COM 444 (Mississippi College)
  • COMM 438 (St. Cloud State University)
  • COMM 4685 (University of Central Missouri)
  • COM.CM 701 (Boston University)
  • COMM 7830 (Auburn University)
  • COM 480 (Bradley University)
  • JOUR 4710 (Ohio University)
  • STR 324W (Butler University)
  • SC 551 (Texas Southern University)
  • PR 3311 (Texas Tech University)
  • COM 415 (SUNY Oswego)
  • MC 375 (Minnesota State University (Moorhead))
  • CAP 320 (Grand Valley State University)
  • MDAR 3610 (Tulane University)
  • COMM 4054 (Virginia Tech (Virginia Polytechnic Institute and State University))
  • PRL 365 (University of Southern Indiana)
  • COM 4523 (University of Texas at San Antonio)
  • COMM 327 (University of Scranton)
  • JOUR 450 (University of Southern California)
  • MKT 347 (Spring Arbor University)
  • COMM 420 (Roger Williams University)
  • COM 5444 (Mississippi College)
  • COMM 538 (St. Cloud State University)
  • ISC 441 (University of Kentucky)
  • APR 432 (University of Alabama (Main Campus))
  • COM.CM 301 (Boston University)
  • COMM 346 (American University)
  • PUR 3801 (University of Florida)
  • JOU 370 (Kentucky State University)
  • JRN 551 (Central Michigan University)
  • COMM 482 (Boise State University)
  • PR 06353 (Rowan University)
  • MACO 430 (Nicholls State University)
  • COM 439 (Missouri State University)

Spring 2012

  • COMM 432 (CSU Bakersfield)
  • JRN 341 (Norfolk State University)
  • JOUR 356 (Texas Southern University)
  • JRN 551 (Central Michigan University)
  • COMM 346 (American University)
  • CM 356 (Loyola University Maryland)
  • COMM 4054 (Virginia Tech (Virginia Polytechnic Institute and State University))
  • JOUR-J 529 (Indiana University (Purdue University, Indianapolis))
  • COMM 344 (University of Cincinnati)
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