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BUSN 4 (with Business CourseMate with eBook Printed Access Card)

BUSN 4 (with Business CourseMate with eBook Printed Access Card)

by Marcella Kelly
  • List Price:
  • $59.95
Edition:
4th
ISBN13:
9781111221461
ISBN:
1111221464
Publisher:
Cengage Learning
Type:
Paperback

About The Book

Discover the vibrant energy and challenging excitement found in business today within the engaging and accessible pages of Kelly/McGowen's BUSN4.... Read more

Designed specifically for today's learners, BUSN4 promises to keep the reader turning page after page with a streamlined, riveting design that presents all of the core Introduction to Business topics in only seventeen succinct chapters, including a unique chapter on Business Communications. Much more than just another textbook, BUSN4 directly connects today's reader with what's happening in business today and how it will affect them, whether they are a business major or have other plans. This fourth edition provides a more reader-focused, less linear, proven learning model, still all at a reader-friendly price. Written by long-time business instructors and developed with first-hand input from today's students, the eye-catching presentation focuses on the business principles most important to the learner's success with less reading, more visuals, and manageable chunks of information that ensure the reader understands the concepts on each page. Memorable examples from today relate the business topics to everyday life and career success. Numerous resources tightly integrated with the text, including, CoureMate, an interactive teaching and learning solution, and the latest news feeds, help sharpen business, study, and communication skills while keeping readers motivated and excited about business today.

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Colleges & Classes Using This Book in the Past

Fall 2012

  • BUAD 1100 (Bemidji State University)
  • BSAD 100 (University of Wisconsin (Eau Claire))
  • MGMT 105 (College of Charleston)
  • BUS 001 (Santa Monica City College)
  • BUSA 2106 (Dalton State College)

Spring 2012

  • BADM 101 (University of South Dakota)
  • BUS 0102250 (Rochester Institute of Technology)
  • BUS 0100 (University of Wisconsin (Parkside))
  • BUS 102 (University of Alabama (Birmingham))
  • BUAD 1003 (Arkansas Tech University)
  • MANAGEMENT 1304 (Winston-Salem State University)
  • BUSA 111 (New Mexico State University)
  • B.A 104 (New Mexico State University)
  • BUSG 1301 (Lamar Institute of Technology)
  • BUAD 1101 (Texas A&M University (Kingsville))
  • ADMG 201 (Central Washington University)
  • BIS 100 (Central Michigan University)
  • BUS 100I (Central Michigan University)
  • BUSA 2106 (Dalton State College)
  • BUAD 160 (Edinboro University)
  • BUS 101 (Grand Valley State University)
  • MRKT 100 (Minnesota State University (Mankato))
  • MGT 349 (Pennsylvania College of Technology)
  • PRO 100 (Kutztown University)
  • MNGT 141 (University of Southern Indiana)
  • BUS 0112325 (Rochester Institute of Technology)
  • MGMT 0101 (Westfield State University)
  • BSAD 100 (University of Wisconsin (Eau Claire))
  • BUSN 1001 (University of Louisiana (Monroe))
  • BA 250 (Regis University)
  • BUS 1101 (Troy State University)
  • BMGT 110 (New Mexico State University)
  • BUSG 1391 (Lamar Institute of Technology)
  • BUSI 20173 (Texas Christian University)
  • ACCT 6231 (East Carolina University)
  • BUS 100C (Western Kentucky University)
  • BUS 100F (Central Michigan University)
  • BUS 100S (Central Michigan University)
  • JMC 199 (Drake University)
  • BUSI 1000 (Fairleigh Dickinson University)
  • MGMT 11100 (Ithaca College)
  • MGT 101 (Northern Arizona University)
  • BUS 001 (Santa Monica City College)
  • BUS 101 (University of Kansas)
  • BUSA 1105 (Georgia Southern University)

Fall 2011

  • BMGT 110 (New Mexico State University)
  • BUSG 1391 (Lamar Institute of Technology)
  • BUSN 1001 (University of Louisiana (Monroe))
  • BUS 0112325 (Rochester Institute of Technology)
  • BUS 0102250 (Rochester Institute of Technology)
  • BUSA 111 (New Mexico State University)
  • PRO 100 (Kutztown University)
  • MGMT 1030 (Chicago State University)
  • BUS 1101 (Troy State University)
  • BUS 1101 (Troy State University)
  • ACCT 6231 (East Carolina University)
  • BUS 101 (University of Kansas)
  • MNGT 141 (University of Southern Indiana)
  • BUSA 1105H (Georgia Southern University)
  • BUSI 1000 (Fairleigh Dickinson University)
  • BUSA 2106 (Dalton State College)
  • BUS 100S (Central Michigan University)
  • BUS 100F (Central Michigan University)
  • MGT 101 (Northern Arizona University)
  • BUS 102 (University of Alabama (Birmingham))
  • BUSI 20173 (Texas Christian University)
  • MGT 110 (SUNY Oswego)
  • ADMG 301 (Central Washington University)
  • BUS 100C (Western Kentucky University)
  • MGT 5010 (Austin Peay State University)
  • B.A 104 (New Mexico State University)
  • BUAD 1003 (Arkansas Tech University)
  • BADM 101 (University of South Dakota)
  • BUS 0102260 (Rochester Institute of Technology)
  • BUS 0100 (University of Wisconsin (Parkside))
  • BUSG 1301 (Lamar Institute of Technology)
  • BA 250 (Regis University)
  • MANAGEMENT 1304 (Winston-Salem State University)
  • BUS 1101 (Troy State University)
  • CCT 101 (Eastern Kentucky University)
  • BUS 101 (Stonehill College)
  • BSAD 100 (University of Wisconsin (Eau Claire))
  • BUS 101 (Grand Valley State University)
  • BUSA 1105 (Georgia Southern University)
  • BUAD 160 (Edinboro University)
  • MGMT 105 (College of Charleston)
  • BUS 100H (Central Michigan University)
  • MRKT 100 (Minnesota State University (Mankato))
  • BUS 100I (Central Michigan University)
  • BUS 101 (University of Alabama (Birmingham))
  • BUAD 1101 (Texas A&M University (Kingsville))
  • ADMG 201 (Central Washington University)
  • BA 175 (Western Kentucky University)
  • MGMT 100 (CSU San Bernardino)
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