Advertising Campaign Strategy: A Guide to Marketing Communication Plans

Advertising Campaign Strategy: A Guide to Marketing Communication Plans

by Parente, Donald
  • List Price: $199.95
  • ISBN-10: 0324322712
  • ISBN-13: 9780324322712
  • Edition: 4th
  • Type: Paperback
  • Publisher: Cengage Learning

About The Book

How do you orchestrate the next great advertising campaign? Find out with ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS.... Read more

FINDING THE BEST PRICES

Related Books

Using Qualitative Research in Advertising: Strategies,...
  • Year: 2011
  • Edition: Second
  • Publisher: SAGE Publications, Inc
  • Type: Paperback
  • ISBN13: 9781412987240
  • ISBN: 1412987245
Public Relations:  The Profession and the Practice
  • Year: -0001
  • Edition: 4th
  • Publisher: McGraw-Hill Education
  • Type: Paperback
  • ISBN13: 9780073512051
  • ISBN: 0073512052
Media Relations Handbook: For Agencies, Associations,...
  • Year: 2010
  • Edition:
  • Publisher: TheCapitol.Net, Inc.
  • Type: Paperback
  • ISBN13: 9781587332104
  • ISBN: 1587332108