Contemporary Direct & Interactive Marketing
by Spiller, Lisa D., Ph.D.- List Price: $146.67
- ISBN-10: 0136086101
- ISBN-13: 9780136086109
- Edition: 2nd
- Type: Hardcover
- Publisher: Pearson College Div
About The Book
Learn to identify a firm’s ideal customer and turn him into a life-long client. The Internet has made personal communication faster than ever, giving... Read more
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