Strategic Brand Management: Building, Measuring, and Managing Brand Equity
by Kevin Lane Keller- List Price: $223.20
- ISBN-10: 0131888595
- ISBN-13: 9780131888593
- Edition: 3rd
- Type: Hardcover
- Publisher: Pearson College Div
About The Book
Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a... Read more
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