Preface to Marketing Management

Preface to Marketing Management

by J. Paul Peter
  • List Price: $195.75
  • ISBN-10: 0078028841
  • ISBN-13: 9780078028847
  • Edition: 13rd
  • Type: Paperback
  • Publisher: McGraw-Hill/Irwin

About The Book

Preface to Marketing Management, 13e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. ... Read more

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