Consumer Behavior with DDB LifeStyle Study Data Disk (Consumer Behavior: Building Marketing Strategy)

Consumer Behavior with DDB LifeStyle Study Data Disk (Consumer Behavior: Building Marketing Strategy)

by Hawkins, Delbert
  • List Price: $216.00
  • ISBN-10: 0077294106
  • ISBN-13: 9780077294106
  • Edition: 11st
  • Type: Hardcover
  • Publisher: McGraw-Hill/Irwin

About The Book

This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing... Read more

FINDING THE BEST PRICES

Related Books

Basic Marketing: A Marketing Strategy Planning Approach
$447

Basic Marketing: A Marketing Strategy Planning Approach

  • Year: -0001
  • Edition: 18th
  • Publisher: McGraw-Hill/Irwin
  • Type: Hardcover
  • ISBN13: 9780073529950
  • ISBN: 0073529958
Framework for Marketing Management (5th Edition)
$632

Framework for Marketing Management (5th Edition)

  • Year: 2003
  • Edition: 5th
  • Publisher: Pearson
  • Type: Paperback
  • ISBN13: 9780132539302
  • ISBN: 0132539306
Marketing
$249

Marketing

  • Year: 2001
  • Edition: 3rd
  • Publisher: McGraw-Hill/Irwin
  • Type: Hardcover
  • ISBN13: 9780078028830
  • ISBN: 0078028833
Close