Foundations of Marketing

Foundations of Marketing

by David Jobber
  • List Price: $375.00
  • ISBN-10: 0077098668
  • ISBN-13: 9780077098667
  • Edition: 1st
  • Type: Paperback
  • Publisher: McGraw-Hill Inc.,US

About The Book

"foundations of marketing" is designed to provide a concise introduction to the fundamental principles and practices of marketing.

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