Advertising and Promotion: An Integrated Marketing Communications Perspective, 9th Edition
by George E. Belch- List Price: $193.44
- ISBN-10: 0073404861
- ISBN-13: 9780073404868
- Edition: 9th
- Type: Hardcover
- Publisher: McGraw-Hill Education
About The Book
Overview: Belch/Belch 9th edition continues its Advertising focus with an emphasis on IMC. It includes very comprehensive coverage of Agency issues and... Read more
Related Books
- Year: 2008
- Edition: 7th
- Publisher: McGraw-Hill Humanities/Social Sciences/L
- Type: Paperback
- ISBN13: 9780073385020
- ISBN: 0073385026
$282
Inside Reporting
- Year: -0001
- Edition: 2nd
- Publisher: McGraw-Hill Education
- Type: Paperback
- ISBN13: 9780073378916
- ISBN: 0073378917
- Year: 2011
- Edition: Tenth
- Publisher: Bedford/St. Martin's
- Type: Paperback
- ISBN13: 9780312618117
- ISBN: 0312618115