Marketing Strategy: A Decision Focused Approach

Marketing Strategy: A Decision Focused Approach

by Walker, Orville
  • List Price: $183.67
  • ISBN-10: 0073381152
  • ISBN-13: 9780073381152
  • Edition: 7th
  • Type: Paperback
  • Publisher: McGraw-Hill/Irwin

About The Book

Marketing Strategy, 7e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of... Read more

FINDING THE BEST PRICES

Related Books

Advertising, Promotion, and Other Aspects of Integrated...
  • Year: -0001
  • Edition: 8th
  • Publisher: South-Western College Pub
  • Type: Hardcover
  • ISBN13: 9780324593600
  • ISBN: 0324593600
M: Marketing with Premium Content Access Card
  • Year: 2001
  • Edition: 2nd
  • Publisher: McGraw-Hill/Irwin
  • Type: Paperback
  • ISBN13: 9780077386436
  • ISBN: 0077386434
Market-Based Management (5th Edition)
  • Year: 2008
  • Edition: 5th
  • Publisher: Pearson
  • Type: Paperback
  • ISBN13: 9780132336536
  • ISBN: 0132336537