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Dynamics of Mass Communication: Media in Transition

Dynamics of Mass Communication: Media in Transition

by Joseph Dominick |
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Edition:
11st
ISBN13:
9780073378886
ISBN:
0073378887
Publisher:
McGraw-Hill Humanities/Social Sciences/Languages
Type:
Paperback

About The Book

Well-known for its balanced approach to media industries and professions, Dynamics of Mass Communication offers a lively, thorough, and objective... Read more

introduction for mass communication majors and non-majors alike. Dynamics of Mass Communication takes a comprehensive and balanced look at the changing world of mass media. The new edition explores how the traditional mass media are dealing with shrinking audiences, evaporating advertising revenue and increased competition from the Internet. The 11th edition brings students up-to-date on the latest developments in the media world including Facebook, Twitter and other social media; new media business models; e-book readers; online video sites such as YouTube and hulu.com.; the decoupling of advertising from media content, and many more.

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Colleges & Classes Using This Book in the Past

Fall 2012

  • JOUR 055 (CSU Sacramento (Sacramento State))
  • COMS 055 (CSU Sacramento (Sacramento State))
  • JOUR 2200 (Tennessee Tech University)
  • MADS 6780 (Fairleigh Dickinson University)
  • JOUR 101 (Southwestern Community College)
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  • SJOU W201 (University of South Carolina (Upstate))
  • MSCM 2200 (Georgia College and State University)
  • COMM 102 (University of Wisconsin (Green Bay))
  • COMM 1307 (Lamar University)
  • MEDIA 004 (Santa Rosa Junior College)

Spring 2012

  • COMM 2203 (University of Arkansas (Fort Smith))
  • COM 172 (The College of New Jersey)
  • COMM 1200 (Austin Peay State University)
  • COMM 210 (Fayetteville State University)
  • COM 212 (West Chester University of Pennsylvania)
  • JOUR 121 (Western Illinois University)
  • COM 25000 (Purdue University)
  • MEDST 101 (Queens College (CUNY))
  • COMM 001 (Pasadena City College)
  • BCST 103 (City College of San Francisco)
  • JOUR 310 (American River College)
  • COMM 233 (CSU Fullerton)
  • COMM 290 (CSU Los Angeles)
  • AC 171 (Fashion Institute of Technology)
  • CLA 0535482 (Rochester Institute of Technology)
  • COMM 220 (St. Cloud State University)
  • COMM 4600 (Marquette University)
  • COM 1101 (Troy State University)
  • COM 200 (Eastern Kentucky University)
  • JOUR 2200 (Tennessee Tech University)
  • JOUR 055 (CSU Sacramento (Sacramento State))
  • COMM 1301 (University of the Incarnate Word)
  • SJOU W201 (University of South Carolina (Upstate))
  • COMM 1500 (Weber State University)
  • COM 340 (University of Rhode Island)
  • COMS 055 (CSU Sacramento (Sacramento State))
  • COM 2230 (Kennesaw State University)
  • MEDIA 004 (Santa Rosa Junior College)
  • COMM 001 (Santa Monica City College)
  • MC 200 (Jackson State University)
  • JMC 110 (Arizona State University)
  • COMM 3018 (Fairleigh Dickinson University)
  • COMM 102 (SUNY Fredonia)
  • JOURNAL 141 (University of Wisconsin (Oshkosh))
  • JOU 110 (Northern Kentucky University)
  • MSCM 2200 (Georgia College and State University)
  • COM 200W (Eastern Kentucky University)
  • COMM 1307 (Lamar University)

Fall 2011

  • JOURNAL 141 (University of Wisconsin (Oshkosh))
  • COM 25000 (Purdue University)
  • JOUR 121 (Western Illinois University)
  • SJOU W201 (University of South Carolina (Upstate))
  • COM 200 (Eastern Kentucky University)
  • COM 1101 (Troy State University)
  • MSCM 2200 (Georgia College and State University)
  • JOU 110 (Northern Kentucky University)
  • COMM 210 (Fayetteville State University)
  • COMM 1301 (University of the Incarnate Word)
  • COMM 233 (CSU Fullerton)
  • RTVF 3300 (Auburn University)
  • MADS 6780 (Fairleigh Dickinson University)
  • COMM 102 (SUNY Fredonia)
  • MEDST 101 (Queens College (CUNY))
  • JOUR 055 (CSU Sacramento (Sacramento State))
  • JOUR 2200 (Tennessee Tech University)
  • JMC 110 (Arizona State University)
  • CLA 0535482 (Rochester Institute of Technology)
  • COMMS 101 (Brigham Young University)
  • COM 212 (West Chester University of Pennsylvania)
  • COMM 1307 (Lamar University)
  • COM 200W (Eastern Kentucky University)
  • COM 152 (Wright State University)
  • FTVS 200 (Loyola Marymount University)
  • COMM 220 (St. Cloud State University)
  • MC 200 (Jackson State University)
  • JOUR 1000 (Georgia State University)
  • COMM 1200 (Austin Peay State University)
  • COMM 3018 (Fairleigh Dickinson University)
  • AC 171 (Fashion Institute of Technology)
  • COM 2230 (Kennesaw State University)
  • COMS 055 (CSU Sacramento (Sacramento State))
  • COM 172 (The College of New Jersey)
  • COMM 2203 (University of Arkansas (Fort Smith))
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