International Marketing (The Mcgraw-Hill/Irwin Series in Marketing)

International Marketing (The Mcgraw-Hill/Irwin Series in Marketing)

by Philip R. Cateora
  • List Price: $96.74
  • ISBN-10: 0072833718
  • ISBN-13: 9780072833713
  • Edition: 12nd
  • Type: Hardcover
  • Publisher: Mcgraw-Hill (Tx)

About The Book

Cateora and Graham's "International Marketing" is far and away the best selling text in the field, with a pioneering approach to making the material... Read more

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