companion in a typical first or second year "Intro to Business" course. Whether the student engages in the game as a single player or as part of a team competing against other teams online, 'MikesBikes-Intro' provides an easy to use, fun and highly instructive means of making and experiencing the impact of decisions in Marketing, Product Development, Production, Finance, Expense Control and Funds Allocation. Students have fun "learning on the job" in the simulated MikesBikes competitive world. They gain cross-functional management experience, which brings to life concepts from any textbook. The simulation provides a great way to experiment in a safe environment before stepping out into the real world.

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